Use CTAs in Cover Images
Previously facebook did not allowed users to use call to action buttons in the cover images, but now facebook has refurbished its guidelines and believe me by doing so it has unleashed ample of opportunity for you to market your product online.
Putting a link on the cover photo with a powerful call to action button is surely going to grab any viewer’s retina. Try it.
Post Images with Links
In the year 2014, our company surveyed approx 4300 facebook business page design of B2B and B2C sellers. The results were amazing, the fact was – posts that had images with a link were liked the most compared to post that had text and/or links. Well, it is simple that visuals are most scanned by viewers than texts.
Make sure to use images with links that revert back to your eBay store to attract more leads.
Host a chat
Chat is a virtual place to collect people and discuss on a topic just like you do on twitter. The basic difference between a facebook chat and a twitter chat is the hash tag. Twitter chats are hosted with a hash tag. Well, the question is how to generate leads? Ok, let me explain the mechanism.
When you share any landing page through chat, a lead is generated. How? Say you are hosting a chat on your facebook business page and visitor posts a question. Now, you can answer this question in the form of a blog, article, ebook etc using your store content or business products. While answering tag a link relevant to the question in the answer itself. This way user will get more information and you can convert him/her into a lead.
Participating in other facebook chats will also generate leads. Just offer reliable and relevant resources.
Host a Free Webinar
After hosting a chat on facebook, webinar is the second ammo to hit the target. You can get leads by integrating an event on the facebook business page of your eBay store. Since, you have planned an event you are going to invite people and they will get notified about your event simultaneously. Visitors will come and get registered. This way you will get genuine leads that are registered for your event.
Reach out to the exact facebook fan on time
Facebook has highly advance targeting mechanism to reach out the exact facebook fan of yours with required content that he/she needs most at that piece of time. This particular thing tempted ecommerce advertisers to hike up their marketing budget by almost 50%.
Fact of the entire story is to provide exact thing to the buyer using facebook ads at the time when he/she is in desperate requirement.
Use Forms in your Custom Facebook Design
You can use forms to collect information of your potential buyers and this can be done with a little coding. These forms are similar to your landing page forms offering some discounts, free offers, services, deal in exchange of visitor details.
Keep it simple, make sure there are fewer details asked in the form otherwise visitor will get annoyed and shut your down.